Logan City and Utah State University have teamed up with Logan High School for the first ever Clean Air Poster Contest.
Over 100 students from Logan High’s environmental science classes, Governor’s Statewide Youth Council and art and photography clubs are designing educational posters on how to keep Cache Valley’s air healthy and clean during the winter and summer seasons.
“Automobile emissions are a major contributor to our local air quality problems,” said USU marketing professor Edwin Stafford, who is one of the coordinators spearheading the contest. “Engaging high school students who are just beginning to drive and educating them about how getting behind the wheel impacts the valley’s air was a key motivation behind the contest. The students can learn by teaching others.”
The posters will encourage people to take public transportation, ride a bike, walk or carpool, and refrain from car idling. The students will use humor and popular culture to tap into the target audience’s core values.
“We are very excited about the energy and creativity Logan High’s students are bringing to this Clean Air Contest,” said Logan Mayor Craig Petersen. “And we’re very appreciative of the local businesses supporting our high school students and Cache Valley’s need for clean air.”
The students who create the best overall poster will receive a grand prize of $100 from Logan City. Fourteen local businesses are also offering $50 gift cards, cash, food and merchandise as prizes for additional winning posters. These businesses include Al’s Sporting Goods, Beehive Grill, Cache Valley Tourism Gift Shop, Café Sabor, Caffe Ibis, Einstein Bros Bagels, Great Harvest Bread, Herm’s Inn, The Italian Place, Joyride Bikes, KnittingBoard.com, Locker 42, RockHaus Indoor Climbing Gym and USU Credit Union.
The poster contest will end on March 27. Winners will be announced at an awards night early in April at Logan High. The winning posters will be displayed around the community and at the State Capitol beginning on Earth Day, April 22.
USU Environment and Society professor Roslynn Brain and Logan City Conservation Coordinator Emily Malik are also leading the contest initiative. A service-learning mini grant from USU’s Community Bridge Initiative will support turning some posters into signs, car decals and other marketing outreach tools. The contest is an outgrowth from the Cache Clean Air Consortium conference held last October at USU.
“We want the high school students to have fun, but we’re also teaching them how to develop persuasive social messages with impact,” Brain said.