After many, many years of being the local radio station, KVSI radio station in Montpelier became "The Wave" in the Spring of 2019 when Keith Martindale sold it to SVI Media in Afton, Wyo.
When SVI Media took over the station, they performed some surveys and public opinion research, and the results were that they felt the majority of the people would like a different format. That's why the station changed from "oldies" to "adult contemporary," a modern blend of music. According to David Dance, General Manager of SVI Media, "The response has been really good. The majority of people have really responded well to the music."
One of the other changes SVI has made is the morning show format. It is now a talk format from 7 to 9 a.m. called The Morning Chit Chat, and Lisa Hillier is the host. She does a "text in" topic where she throws out a question, sometimes political or more light-hearted in nature; everything from what's your favorite candy bar to what do you think about the impeachment of Donald Trump? Then the listening audience texts in their answers and Lisa will read them over the air. According to Lisa, she is always open to suggestions for topics for the show. She says, "The best thing about this show is that it is interactive; people get to be part of the show because of the interaction."
Lisa also does a game show with her husband, Jared, on Friday mornings called Are You Feeling it Friday, where people can call in and get prizes. This is a more lighthearted show for everyone to enjoy.
One of the other big changes the station has made is the expansion of its sports coverage. It has added Bear Lake girls basketball and Utah State football and men's basketball. It has also started a video broadcast for Bear Lake football and boy's basketball. The video is done in high definition from two camera angles and is more focused, which is especially important for away games. The video broadcast has been received very well. Over the course of this past football season, there were a total of 40,000 views. This video broadcast is such a wonderful new addition because now if someone can't go to a game, or if someone wants to watch an away game, they just have to tune in to that game via the video broadcast. Lisa said, "This is such a great service to the community. We appreciate all the support we have received from local businesses who have helped pay for this video coverage, because it is expensive."
Also, one of the services the station offers is advertising for local businesses through the new broadcasting system, because they can do video advertising through the broadcasting of the sports events.
One can also listen to The Wave 24 hours a day, seven days a week by downloading an app. To download this app, just go to the app store on your iPhone or iPad and download the SVI Media app.
And don't fret, some of the old programs are still on The Wave. "Tradeo" is still broadcast at 10 minutes before 9 a.m. Some have asked where the Bulletin Board went. Well, the "Community Calendar" took it's place and is broadcast 20 minutes after every even hour all day long. (For example: 6:20, 8:20, 10:20, etc.) Also, the "Farm and Ranch Show" is broadcast at 6:30 a.m. for up-to-date farmers market and ranch prices. The "Cowboy Show" is on Saturdays at 8 a.m., and last but not least, the "Sounds of Sunday" is broadcast Sundays from 7:30 a.m. to 6 p.m.
All in all, The Wave is bringing fresh radio broadcasting to the Bear Lake Valley, especially with its new sports broadcasting capabilities. It have something for everyone now and hopes that each one of you will tune in to the station sometime throughout the day and enjoy what it has to offer. If you do, they feel strongly you will find something just right for you.