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Mother-daughter duo Jennifer and Macady Moe have spent the last few years “flipping” homes — buying low-value or deteriorated properties, renovating, and quickly selling for a profit. As a business it’s straightforward enough, but about a year ago the Moes set their sights on a much more complex venture: revitalizing nearly an entire block in downtown Smithfield.

This project kicked off with the opening of The Main, formerly the Main Theater, for concerts, shows and other performances in October. Since then, the Moes have continued to renovate the late-19th century building while prepping for future growth in the neighboring structures — the venue is just the first leg of the much broader effort to revitalize Smithfield’s downtown spearheaded by the Moes’ company Jomoeco.

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