SALT LAKE CITY, Sept. 16, 2020 /PRNewswire/ -- Impartner, the fastest-growing and most award-winning pure-play channel management platform, announced today that it has received $30 million in growth financing from Golub Capital, a market-leading, award-winning direct lender and credit asset manager with over $30 billion of capital under management. Impartner will focus the financing on further capturing momentum in the fast-growing channel management technology market, which analysts estimate could be as large as $5 billion. The company will also look to deepen the company's lead in technology (in terms of breadth and depth), sales and marketing and the acquisition of complementary technologies. The funding has already facilitated Impartner's recent acquisition of the Brand Control and Demand Generation (TCMA) business from TIE Kinetix.
The funding and acquisition announcements continue a steady stream of recent innovation news from Impartner's global Channel Innovation Labs including:
- Journey Builder, which goes beyond just automating transactions to automating the partner journey and curating the behaviors that determine success
- Channel Intel+, the company's new BI engine, which elevates companies' ability to answer the two most important questions about partners: which actions drive revenue and what makes a partner profitable?
- Program Compliance Manager, which automates partner tiering and tracking of partners' progress in complying with tier and program requirements
"This period of history has caused nothing short of a revolution in digital transformation as companies around the world race to sweep aside any remaining resistance to building a tech stack that truly transforms indirect sales and helps companies not only survive, but ultimately thrive, scale and prosper," said Impartner CEO Joe Wang. "We are thrilled to be working with Golub Capital and using this funding to accelerate our ability to help companies use our technology to navigate this dramatic and challenging market."
"Impartner has a proven track record of growth and innovation, securing their position as industry leaders in channel management technology," said Peter Fair, managing director at Golub Capital. "We are pleased to work with Impartner and to support their quickly expanding growth strategy."
To learn more about how Impartner can accelerate indirect revenue, click here for a demo.
Impartner delivers the industry's most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner's flagship Partner Relationship Management (PRM) solution is the industry's most award-winning PRM technology and one of the industry's only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20 and for London call +44 0 20 3283 4465.