harmonbrothers.com (PRNewsfoto/Harmon Brothers)

harmonbrothers.com (PRNewsfoto/Harmon Brothers)

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PROVO, Utah, May 3, 2021 /PRNewswire/ -- Harmon Brothers, the Utah-based social media ad agency behind the greatest viral ads on the internet, is introducing a new campaign for olive®, an innovative company providing automotive mechanical breakdown coverage that pays for auto repairs. olive's professional, first-class customer experience helps consumers avoid the unpleasantness of the Extended Car Warranty business. 

"We started Harmon Brothers as an agency that would bring fresh perspective and a new approach to the advertising industry, and we love working with companies like olive that are bringing much-needed change to their industry," said Daniel Harmon, Chief Creative Officer at Harmon Brothers. "olive provides their customers with peace of mind like no other company in the industry—and they do it in an easy, affordable, and non-intrusive way."

The hilarious ad campaign highlights how protecting your wallet from your vehicle's unexpected auto repair needs doesn't have to be complex or require you to deal with pushy salespeople robocalls and questionable extended warranty companies. olive provides car owners the ability to protect against automotive breakdowns through fixed-price policies that are guaranteed for 3 years, and that can be opted out of any time with no contracts, no penalties—and no annoying robocalls, or shady business about "your vehicles' expiring warranty."

The ads feature a personified "jerk car" that fails at the most inconvenient times, and a couple who struggled to keep up until they found the peace of mind that comes with olive mechanical breakdown coverage.

JERK CAR – CREDITS

Creative Director, Brandon Cummings

Director, Nate Fackrell

Producer, Josh Stofferahn

Project Manager, Tiffani Barth

1ST AD, Lane Russell

2nd AD/KEY PA, Keith Grover

PA, Mario Deangelis

Location, Adam Bohl

Production Designer, Chris Kelly

Set Dec, Marie Simonson

Props, Mike Orme

Set Dresser, Nelson Bruggeman

Set Dresser, Justin Walker

HMUA, Danielle Donahue

Wardrobe, Kathy Eckenbrecht

Sound, Brenden Bytheway

Sound Design, Bytheway May

Script Supervisor & Editor, Blake Brust

Director of Photography, Munn Powell

1st AC, Brenna Empy

2nd AC, Alex Merrill

VFX Supervisor & Post Production Supervisor, Bryson Alley

Gaffer, Roger Stoddard

Key Grip, Tom Streich

Grip #1, Payden Button

Grip #2, Blake Hansen

Covid Specialist, Merry Jane Lee

Transportation, Danny Terasevich

DIT, Avery Marshall

Still Photography, Bryson Alley

BTS, JJ Houghton

Process Trailer, Matt Long

Craft Services, Richard Taylor

Client Success, Kurt Horn

CAST

Olive, Jessica Lynn Parsons

Steve, Steve Olson

Mechanic, Shawn Zumbrunnen

BG#1, Bryson Alley

BG#2, JJ Houghton

Agency: Harmon Brothers

Client: olive

ABOUT HARMON BROTHERS

Harmon Brothers is the Utah-based video ad agency behind the most viral ad in internet history. Since 2013, the company has created over 30 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $400 million in sales. 

ABOUT OLIVE

For nearly 20 years, olive and their affiliates have been providing mechanical breakdown coverage for vehicles. Today olive provides that assurance and peace of mind through a fully digital experience, providing customers a convenient, transparent process and reliable product that has earned them an A+ rating with the BBB and partnerships with some of the largest companies in the insurance industry. olive is the online leader for mechanical breakdown coverageolive is located in Walnut Creek, CA and can be found online at olive.com 

SOURCE The Harmon Brothers

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